A new industry-backed show has been announced for autumn 2011 to compete with Birmingham’s annual International Caravan and Motorhome show.


The all-new NCC Motorhome and Caravan Show will run from 25-30 October at ExCel in London, and will be organised by a new subsidiary of the NCC (National Caravan Council).


The cost of the new venture is being underwritten by major motorhome manufacturers including the Swift Group, Elddis and Trigano group (which owns Auto-Trail, Chausson, CI and Roller Team), as well as caravan manufacturing giants Bailey, Coachman, and Lunar. Also, The Caravan Club and The Camping and Caravanning Club are backing the new show.


John Lally, Director General of the NCC, says “This is the most exciting and positive change for the industry… This new show will be run by the industry, for the good of the industry. Exhibitors will benefit from greatly reduced rates and there will be significantly lower show ticket prices for the consumer.”


Peter Smith, Chairman of Swift Group, says “Swift are 100% committed to this new show and I am thrilled that the industry has taken control of its own destiny.”