In 2015, the Slovenian marque celebrated 50 years in the leisure vehicle industry – it started out as a caravan manufacturer in 1965. Since then, a consistently strong performance in export markets has helped Adria become the biggest single-branded motorhome maker in Europe. 

Key to its success overseas is a sharp focus on the needs of individual markets, and the robustness of construction methods that have to work in very demanding conditions – Adria motorhomes are very popular in Scandinavia, for example, where being able to function well at low temperatures is a must. 

Special silver-skinned ‘50’ editions of selected best-selling van conversion and coachbuilt models were the key plank of Adria’s half-century celebrations going into the 2016 model year, but behind the razzmatazz, the brand quietly slipped another couple of low-profile models onto UK forecourts for the new season. 

Matrix Plus bridges the gap between the entry-level Axess and top-level Supreme trims in Adria’s line-up of larger low-profiles. Like Axess, the Plus models ride on the Fiat Ducato (the Supreme models, like the Adria Matrix Supreme 687 SBC, are based on the impressive Renault Master). 

Price-wise, Matrix Axess ranges between £47,090-£54,090 OTR, while all three Supreme models cost £58,090 OTR. The two Plus models are priced at £56,090 OTR. To take a step up from the Axess ’vans, the Plus models get a window, an inner door bin and central locking in the habitation door, rear parking sensors, a height-adjustable, pivotable, freestanding dinette table on a floor-mounted base, full-framed habitation windows, rather than rubber-lined ones, handy LED lights in rear garage, ‘running boards’ under the cab doors, LED daytime running lights, a panoramic cab skylight, a ‘media wall’ (please see below for more details), an extractor fan in the kitchen, plus a sink cover/infill. The top level Supreme range brings desirable items like Alde heating and adjustable beds to the party. 

Adria has been an omnipresence in the UK for five decades, staying in the game while currency exchange rates may not have been particularly favourable, as is currently the case as a weak Euro and strong Pound are making European imports more affordable. 

Add to that the inclusion of the special 50 Year Anniversary Pack of extras and selected upgrades, which would normally cost £2000, and the Matrix Plus models will make a lot of sense for shoppers who like to buy Continental, but want a level of value for money to really push the prestigious German import brands hard.