In just four years of building motorhomes, Bailey has gained an impressive reputation for its large, luxurious ’vans that offer plenty of kit (such as standard Alde wet central heating) for a surprisingly low price. But with only one entry point to the brand, the top-spec Approach Autograph range, Bailey has long needed a smaller, more affordable offering – and here it is, the new Approach Advance, launched at the NEC show in February 2015.

Unlike its black-cabbed big brother, the low-profile coachbuilt Advance features an all-white finish. Prices for the four-model range start from just £38,515 for the two-berth 615, rising to £40,795 for this six-berth 665, which features a large rear lounge, a central washroom and a front dinette with an electric drop-down double bed above. It’s the same layout that works so successfully in the range-topping Bailey Approach Autograph 765.

The Advance finds itself in a highly competitive area of the marketplace, up against some capable Continental rivals as well as cut-price home-grown fare from the likes of Elddis and Swift. (See our Motorhome of the Year Awards 2015 winners.) The question is, how well will this relative newcomer get on in future, when the margins are tight, and the spec level has to drop to account for it?