Motorhome manufacturer Swift Group has launched a TV advert this week that will be appearing on Channel 4, Channel 5 and Sky Media channels.
The campaign, which debuted earlier this week, is taking the pleasure of touring to the TV screen, showing how a Swift ‘van can offer a base for making memorable experiences, along with visiting new places.
As well as featuring a Swift Basecamp, the advert includes a Voyager, which comes with plenty of spec and a roomy interior (see our review of the Swift Voyager 584 to find out more). The pop-top Monza, a self-contained camper van that doubles up as a day-to-day option, also makes an appearance.
Commenting on the advert, Jo Mitchell, Head of Marketing for Swift, said: “We are really excited about going on TV for the first time with our ‘Every Swift has a Story’ ad campaign. It is a fantastic opportunity to get in front of a new, wider audience with a creative idea that perfectly communicates the joy of owning a Swift vehicle. The campaign is designed to raise brand awareness in an engaging and compelling way, drive purchase consideration and support sales through our unrivalled dealer network across the UK.”
The campaign will be airing until the end of April.
Lead image: Swift Group / Vimeo
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