Swift drops February NEC show - Practical Motorhome

Swift has decided not to exhibit at this February’s Caravan, Camping and Motorhome Show at the NEC, although there will be some Swift vehicles on display on dealer stands.

The company, one of the UK’s largest caravan and motorhome manufacturers, says it will rely instead on dealer events and its online Swift Live platform, which it says has been “incredibly successful”.

It says it has noticed a change in consumer behaviour over the past 18 months, partly caused by the lockdown.

In a statement, the company said, “The attitude in our market regarding digital has shifted and we believe is of significance. We acknowledge that industry shows, including the February NEC exhibition, have played their part in Swift’s success. However, in the light of the evolution in consumer behaviour, we have made a careful decision to reduce our presence at industry shows in the coming year.”

As for the future, it adds, “We recognise that there is a place for this type of event and as part of our future strategy we aim to accommodate those consumers for whom a visit to an industry exhibition forms an integral part in their buying journey and experience.”

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We recognise that there is a place for this type of event and as part of our future strategy we aim to accommodate those consumers for whom a visit to an industry exhibition forms an integral part in their buying journey and experience

PeterBaber

Peter Baber is Reviews Editor of both Practical Motorhome and Practical Caravan. He has been reviewing motorhomes for the best part of a decade now. His first caravan reviews date back to the early 1990s when he first worked on Practical Caravan, before he embarked on a 20-year career in business journalism which saw him edit a wide variety of magazines, and launch a few too, including one that won an award. Although he enjoyed that, he always knew he wanted to come back. Peter reports on all the new models that make it to dealer forecourts each season, giving his judgement online and in magazine reviews. He has twice been shortlisted for a Caravan Writers Guild award. When he is not working, apart from going on motorhome trips himself (mostly local to where he lives in West Yorkshire, but also last year right across France) he likes trying to write novels, cooking, throwing the odd pot, and has just taken up tennis.