The classic T1 Camper may be fondly remembered as some kind of egalitarian mode of transport and it was certainly embraced by counterculture advocates, but while Volkswagen’s advertising campaign around the time of its launch tried to acknowledge the vehicle’s freewheeling appeal, it didn’t quite get it right — as this 1960 newspaper ad shows:
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“Do you have the right kind of wife for it?
Can your wife bake her own bread?
Can she get a kid’s leg stitched and not phone you
at the office until it’s all over?
Find something to talk about when
the TV set goes on the blink?
Does she worry about the Bomb?
Make your neighbors’ children wish
that she were their mother?
Will she say “Yes” to a camping trip after 50
straight weeks of cooking?
Let your daughter keep a pet snake in the back yard?
Invite 13 people to dinner even though she
only has service for 12?
Name a cat ‘Rover’?
Live another year without furniture and take
a trip to Europe instead?
Let you give up your job with a smile?
And mean it?