Peter BaberSee other News articles filed in ‘Motorhome’ written by Peter Baber
Adria has become the latest motorhome manufacturer to be acquired by the Trigano Group.
It has been revealed that the Slovenian manufacturer’s parent company agreed to sell the company to the French conglomerate for an undisclosed sum.
Of course, Trigano is not an unfamiliar name to British motorcaravanners. It already owns Auto-Trail in the UK, as well as a range of European brands including Benimar, Chausson, Mobilvetta, Roller Team and Eura Mobil.
But the acquisition of Adria is likely to be its biggest scalp so far, because the company is a market leader in a number of European countries, including France itself.
Adria motorhomes have also proved popular for British buyers. Indeed, the brand was a Gold Award winner at Practical Motorhome's Owner Satisfaction Awards 2016.
How it happened
Adria’s parent company Protej, which is heavily indebted, was known to have been on the lookout for a buyer for the one part of its operations that is profitable, for several months.
Previous approaches by Swedish manufacturer Kabe and a proposed management buyout of the motorhome division came to nothing.
Trigano says Adria, which had a turnover of €350m in 2016, has profits which match its own.
It says the acquisition, which it can fund entirely from its own banking reserves, will generate synergies in purchasing and production.
Adria was established in 1965 and currently employs around 1500 people.
We'll update this story as further details emerge.