It’s unfair to take TV ads out of the context of their time, since the world was a very different place 40 years ago, or at least it was in the minds of advertising executives.

Regardless, we present this vintage slice of car manufacturer advertising from the early 1970s because it’s for the ‘new’ 1973 Type 2 with automatic transmission. It also shows that VW was fond of using humour to sell its vehicles even back then — however suspect it may seem by modern standards…

General 1

It’s unfair to take TV ads out of the context of their time, since the world was a very different place 40 years ago, or at least it was in the minds of advertising executives.

Regardless, we present this vintage slice of car manufacturer advertising from the early 1970s because it’s for the ‘new’ 1973 Type 2 with automatic transmission. It also shows that VW was fond of using humour to sell its vehicles even back then — however suspect it may seem by modern standards…

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