Celebrated British manufacturer Auto-Trail caused a stir last summer, when it announced that a new affordable entry-level range would be joining the portfolio. Hitherto best known for its iconic coachbuilt motorhomes that are a fixture on Britain’s holiday routes all year round, the Imala represented something quite different.

As revealed at the launch, Auto-Trail told how it was under-represented in a key area of the market: the sub-£50,000 price point. It also wanted to offer more ’vans under 3500kg – its subsidiary brand Tribute has a presence in these areas.

Younger buyers are the target market for these new Auto-Trail-branded vehicles, so Imala interiors are styled accordingly, while offering the mod cons popular with this demographic.

Imala sits just under Tracker in the Auto-Trail portfolio and offers five floorplans. The 715 is the only fixed-bed option; its siblings offer a choice of parallel lounges, half dinettes and rear lounges. Though normally specified in low-line form, all can be upgraded to high-line versions with a double bed over the cab at no extra cost. Their pronounced GRP overcab mouldings and branding in silver lettering make the front end classic Auto-Trail.