Share with friends
   
Speed cameras have long been criticised as being little more than a way for regional police forces to raise revenue, while doing little to improve road safety. Volkswagen, however, has hit upon an idea to fix this.

Suggested by Kevin Richardson in the USA as part of Volkswagen’s ‘fun theory’ initiative, the idea is use speed cameras as a kind of driver lottery, where the penalty paid by speeding drivers is placed into a pot.

Speed cameras have long been criticised as being little more than a way for regional police forces to raise revenue, while doing little to improve road safety. Volkswagen, however, has hit upon an idea to fix this.

Suggested by Kevin Richardson in the USA as part of Volkswagen’s ‘fun theory’ initiative, the idea is use speed cameras as a kind of driver lottery, where the penalty paid by speeding drivers is placed into a pot.

Drivers who obey the speed limit are then entered into a lottery to win part of this pot as a prize, which gives an incentive for sticking under the speed limit — at least when driving past the camera.

Movie

When tested in Stockholm on a trench of road with a 30km/h limit over the course of three days, the average speed was reduced from 32km/h to 25km/h, though Volkswagen neglects to mention if there was any financial incentive attached to this. Still, it’s a sound idea, albeit one that falls apart once everybody is obeying the speed limit…

The speed camera lottery was suggested as part of Volkswagen’s ‘fun theory’ competition, which called for ideas for ways in which human behaviour can be modified in fun ways. The competition has now closed and you can see the eight finalists, along with the other entries, at www.thefuntheory.com.

Share with friends

Recommended for you

Follow us on

Most recent motorhome reviews

WildAx Pulsar

£42,995OTR

The Practical Motorhome WildAx Pulsar review 1 - Based on the Citroën Relay, the WildAx Pulsar costs from £42,995 OTR (£45,855 as tested) (© Practical Motorhome)
The Practical Motorhome Pilote Pacific P716P review 1 - Read more about this 7.18m long Pilote Pacific P716P in Sensation trim (© Practical Motorhome)
2015 Knaus Sky I 700 LEG review - We test the appealing new A-class from Knaus with twin fixed beds and a drop-down double bed – and deliver Practical Motorhome's verdict (© Practical Motorhome)
2015 Dethleffs Esprit T7150 DBM review - This island-bed low-profile motorhome boasts good looks and space for socialising with friends (© Practical Motorhome)
Shire Phoenix 2XL Studio review 1 - The Practical Motorhome team heads for Wakefield in Yorkshire in the 
Shire Phoenix 2XL Studio to find out how this country casual performs during a full live-in test (© Practical Motorhome/Dave Hurrell)
Roller Team T-Line 740 review 1 - We test the range-topping Roller Team T-Line 740 – an Italian designed mid-profile four-berth motorhome produced by a French-owned firm that’s a winner in the UK (© Practical Motorhome/Tim Andrew)

Recommended for you