Speed cameras have long been criticised as being little more than a way for regional police forces to raise revenue, while doing little to improve road safety. Volkswagen, however, has hit upon an idea to fix this.

Suggested by Kevin Richardson in the USA as part of Volkswagen’s ‘fun theory’ initiative, the idea is use speed cameras as a kind of driver lottery, where the penalty paid by speeding drivers is placed into a pot.

Speed cameras have long been criticised as being little more than a way for regional police forces to raise revenue, while doing little to improve road safety. Volkswagen, however, has hit upon an idea to fix this.

Suggested by Kevin Richardson in the USA as part of Volkswagen’s ‘fun theory’ initiative, the idea is use speed cameras as a kind of driver lottery, where the penalty paid by speeding drivers is placed into a pot.

Drivers who obey the speed limit are then entered into a lottery to win part of this pot as a prize, which gives an incentive for sticking under the speed limit — at least when driving past the camera.

Movie

When tested in Stockholm on a trench of road with a 30km/h limit over the course of three days, the average speed was reduced from 32km/h to 25km/h, though Volkswagen neglects to mention if there was any financial incentive attached to this. Still, it’s a sound idea, albeit one that falls apart once everybody is obeying the speed limit…

The speed camera lottery was suggested as part of Volkswagen’s ‘fun theory’ competition, which called for ideas for ways in which human behaviour can be modified in fun ways. The competition has now closed and you can see the eight finalists, along with the other entries, at www.thefuntheory.com.

Share with friends

Follow us on

Most recent motorhome reviews

The Practical Motorhome Niesmann+Bischoff Arto 79F review – 1 - The 2016 Niesmann+Bischoff Arto 79F is priced from £88,782 OTR – the model pictured costs £114,583 (© Nick Harding/Practical Motorhome)
The Practical Motorhome Dethleffs 4-travel T 6966-4 review – 1 - This Dethleffs 4-travel T 6966-4 is priced from £58,375 OTR, £62,535 OTR as tested, and while the standard ’van has 130bhp, our test vehicle had the 150bhp engine (© Nick Harding/Practical Motorhome)
The Practical Motorhome CMC Reimo Trio High Style review – 1 - The CMC Reimo Trio High Style costs from £42,250, £47,038 with the 150PS engine and DSG, and the ’van tested was £57,958 (© Practical Motorhome)
The Practical Motorhome Knaus Sun I 900 LEG review – 1 - With a 5500kg MTPLM, you'll be pleased to learn that the Knaus Sun I 900 LEG is powered by a 3.0-litre, 180bhp, turbodiesel engine (© Practical Motorhome)
The Practical Motorhome Auto-Sleeper Stanway review – 1 - The Auto-Sleeper Stanway costs £49,200 OTR, £51,995 as tested, and it has an MTPLM of 3500kg (© Practical Motorhome)
The Practical Motorhome Volkswagen California Ocean review – 1 - Our test VW campervan looks resplendent in its Oryx White
pearlescent paint (£606) – the awning is a £396 option (© Practical Motorhome)